UK fresh dog food cost calculator
What fresh dog food really costs — after the offer ends
Butternut Box, Bella & Duke, Different Dog, Pure and tails.com all price per-dog, so the only way to see a price is to complete their signup quiz. We've done the quizzes for you — enter your dog's details once and compare every brand's real ongoing price, calculated for your dog.
- Prices sampled from each brand's own quote process
- Re-verified monthly — see the date on every result
- Independent: cheapest for your dog always ranks first
Price up your dog
Your dog's real bill
✓ PRICES VERIFIED 14 JUL 2026
| Brand | Intro price/day | Real price/day | Per month | First year | Deal link |
|---|---|---|---|---|---|
| tails.comBest valuepersonalised kibble | £1.25 | £38.04 | £432.90 | View deal | |
| Bella & Dukeraw frozen | £2.09 | £63.62 | £751.15 | View deal | |
| Pure Pet Fooddehydrated | £2.35 | £71.53 | £850.70 | View deal | |
| Butternut Boxfresh cooked | £3.26 | £99.23 | £1,162.52 | View deal | |
| Different Dogfresh cooked | £3.45 | £105.02 | £1,250.80 | View deal |
Prices sampled from each brand's own quote process, last verified 14 July 2026. Intro prices shown struck through because they only last a few weeks — the real price is what you'll pay from then on. Age, activity and neutering change how much food your dog needs; we price those portions from each brand's sampled pricing curve.
What happens after the intro offer ends?
For a mid-size dog, fresh food runs roughly £750–£1,250 a year at full price — but the price most people see is the discounted first box. When we sampled all five signup funnels in July 2026, every brand's live intro offer differed from what third-party guides were reporting — offers simply change faster than most comparison content is updated. Default menu selections often include premium recipes with surcharges too, adding up to £0.90 a day.
That's why the calculator leads with the ongoing price per day — the number you'll actually pay from month two for years — and shows the first-year total with the offer correctly applied for its real duration.
The price watchdog
Subscription prices change over time, and it's easy to miss until the bank statement. We re-sample every brand's pricing monthly and keep a dated log of every change — what moved, when, and by how much. If your brand's price rises, you'll know exactly what staying or switching costs before the next payment.
Tracking 5 brands since 13 July 2026 — no price rises detected yet.
How the calculator works
Your dog's energy needs
Brands price fresh food on daily calories. We use the standard veterinary formula — 70 × weight0.75, adjusted for age, activity and neutering — the same maths their funnels run.
Real sampled prices
We enter real dog profiles into each brand's own signup process and record the price at the final review step — including surcharges and the true intro-offer terms.
Verified, dated, ranked
Prices are fitted to each brand's pricing curve, re-verified monthly, and stamped with the sampling date. Cheapest for your dog ranks first — commissions never change the order.
Fresh dog food costs — your questions
How much is Butternut Box a month?
For a typical 14kg adult dog, Butternut Box costs about £99 a month at full price (£3.26 per day, sampled directly from their quote process in July 2026). Small dogs start around £55 a month and giant breeds reach about £172. The intro offer (25% off your first two boxes) makes the first month look much cheaper — our calculator shows the ongoing price you'll actually pay.
How much does fresh dog food cost per day in the UK?
Between roughly £0.80 and £5.70 per day, depending on your dog's size and the brand. For the same 14kg dog we sampled: Bella & Duke about £2.09/day, Pure Pet Food about £2.35/day, Butternut Box about £3.26/day and Different Dog about £3.45/day. Every figure comes from the brands' own quote funnels, not their marketing pages.
Which is cheaper — Butternut Box or Bella & Duke?
Bella & Duke is usually cheaper per day for the same dog: about £2.09/day vs £3.26/day for a 14kg adult (July 2026 sampling). They're different foods though — Bella & Duke is raw, Butternut Box is gently cooked — so the right comparison is price per day for your dog's actual weight, which the calculator works out for both.
What is the cheapest fresh dog food in the UK?
It depends on your dog's size, because brands price non-linearly — a brand that's cheapest for a Chihuahua isn't always cheapest for a Labrador. In our July 2026 sampling, raw (Bella & Duke) and dehydrated (Pure Pet Food) plans generally beat freshly cooked ones on price. Enter your dog's details in the calculator to see the ranking for your dog.
Is fresh dog food more expensive than kibble?
Yes — typically 1.7× to 2.8× the price of personalised kibble for the same dog. For a 14kg adult (July 2026 sampling): tails.com kibble is about £1.25/day (£38/month), while fresh plans run £2.09/day (Bella & Duke) to £3.45/day (Different Dog). Beware 'from' prices though: tails advertises 'from 62p/day', but that's the smallest dogs — a mid-size dog pays roughly double that.
Why is my quote higher than the advertised price?
Two reasons. First, advertised prices are usually the discounted intro price — the ongoing price after the offer ends is what you'll pay for years. Second, default menu selections often include surcharged recipes (Butternut Box's default menu adds up to £0.90/day this way). We record the real default-selection price at the final review step of each brand's own signup process.
How do I cancel or pause a fresh dog food subscription?
All five brands we track say you can pause, delay or cancel from your online account. If the price has risen since you joined, run the calculator before you decide: switching brands often costs less than leaving fresh food entirely, and new-customer offers apply when you switch.
How much food does my dog need each day?
It's based on your dog's resting energy requirement — the standard veterinary formula is 70 × (weight in kg)^0.75 calories per day, multiplied by a factor for age, activity and neutering. Puppies need up to 2.5× resting energy; a typical neutered adult needs about 1.6×. Each brand runs its own version of this calculation (their portion sizes differ by 10–20% for the same dog), which is why we sample prices from their funnels rather than estimating from calories alone.